June Meeting: Panasonic

Society of Broadcast Engineers Chapter 82
Meeting Notice – June 2013

  • Date: Tuesday, June 11, 2013
  • Time: 7:30PM
  • Location: CBS Television Stations – WKBD / WWJ-TV
    Studio A
    26905 W. 11 Mile Road
    Southfield, MI 48033
  • Subject: AVC-Ultra, an all encompassing H.264 CODEC
  • Presenter: Jeff Gouch, Strategic Account Manager, Media and Production,
    Panasonic System Communications Company North America

Joint Meeting with SMPTE Detroit Section

Panasonic AVC-Ultra CODEC choices comprising both Intra and Inter
frame…yes, both. It sounds like a grandiose marketing ploy, however,
it’s very real. Jeff will present a summary of Panasonic’s CODEC direction
for the next ten to fifteen years. AVC-Ultra will figure in all of their
core products and also those of many NLE partners.

The AVC-Ultra codec family will include a wide range of capabilities, from
low-level AVC-Proxies to AVC-LongGop at 50 Mbps (and 10-bit, 4:2:2), to
the AVC-Intra recording at 10 and 50 Mbps, and then a high-end of 200
Mbps, 10-bit 4:2:2 recording and even 4:4:4 recording at 12-bit for master
recording needs.

SBE members are welcome to join SMPTE members at the Managers Dinner
6:00pm. Shields 25101 Telegraph Rd. (North of 10 Mile Rd.) Southfield, MI
48034

If you plan to join in for dinner, PLEASE RSVP to Frank Maynard
<fjmaynard@cbs.com> before Tuesday 6/11.

Thanks to CBS Detroit for hosting.

This meeting is open to the production/post-production and broadcast
community, and to students. There is no admission charge.

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